Dermatology SEO Case Study
We helped a dermatologist site (skin and hair specialist) in improving traffic from 0 to 1000+ in 6 months.
project details
Client: Renu doctor
Monthly Traffic:
ZERO to 2000+
Keywords Ranking:
ZERO to 1500+
Total Backlinks:
10 Guest Posts 100 citations links
Industry:
HEALTH (Skin & Beauty)
Duration: 6 MONTHS
Package: Growth
Dermatology SEO Case Study: From ZERO to 2000+ Traffic
overview
Every dermatologist wants clients. This type of business satisfies thousands of individuals’ facial and hair needs worldwide. However, the challenge is scaling your business online to attract clients.
That’s the challenge one of Skin & Hair Clinic faced. In this case study, you will discover some specific challenges a dermatologist & skin specialist had and how we applied dermatology SEO to solve the problem.
About Dr. Renu’s Skin and Hair Clinic
They are a skin and hair care private clinic in Bangalore striving to provide excellence in personalized, compassionate care that is consistent, quality-driven, and choice conscious for all patients. With a staff of well-trained professionals, they aim to improve the health of their community by providing excellent and comprehensive medical care in a welcoming and compassionate environment.
Major challenges for dermatologist SEO
They reached out to us with the following issues:
- Zero traffic on their new site: As such, they could not generate any leads nor build a strong reputation for their business online.
- They had no major keywords ranking in SERPs.
- They didn’t have content on their website targeting the local Indian audience.
sEO Results
Increased keyword rankings from 0 to 1500 in 6 months.
Increased organic traffic from 0 to 2000 in 6 months.
Top 5 organic keywords ranked in local SEO
Our Approach for dermatology SEO
Their target audience was people who lived in the area where their clinic was located. They also wanted to target both national and international customers through internet marketing for a few services.
To achieve the goal, we suggested a local SEO strategy for dermatologists & skin care specialist.
1. Content Audit: They had a nice blog section with approximately 30 posts already live. However, none of them were getting any traffic or ranking in the SERPs. We noticed a big gap between the published content and their target audience. We did the content audit and noticed their content didn’t cover many local and national keywords. Instead, their writers were targeting the US audience, which wasn’t the priority.
2. Keyword Research: We suggested doing new keyword research to find keywords targeting local audiences, i.e., city-based keywords like “tattoo removal cost in Bangalore”. Using professional tools like Ahrefs, we found long-tail keywords with low keyword difficulty and high search volume but that were highly relevant.
3. Content Planning & Creation: We searched relevant keywords and created a content outline to write every piece better than the competitors. We published approximately 10 articles following on-page SEO practices. Out of these ten blog posts, five are performing well in search engines without backlinks or with just one or two backlinks, saving the cost of link building due to highly relevant content.
Example 1: This blog post is ranking on the first page of google for the keyword “how to regrow hair on bald spot fast” without any backlink. This page is placed in top 10 position in Google.
Example 2: Another blog post is ranking on the first page of google for the keyword “tattoo removal cost Bangalore” without any backlink. This page able to reach in top 10 position in Google (India)getting 285 monthly traffic and 116 keyword ranking.
4. Link Building: Once we started publishing quality content, it was time to start generating high-quality backlinks from relevant sites. We started with quality pillow backlinks like local citations, profile creation, and forum commenting. Then we began acquiring contextual backlinks from high-quality websites in the beauty, makeup, and health industries
We love talking link building.
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