
“Umesh is very professional and does a great job of the project assigned on SEO, external link building. He also has a good judgement and network to deliver on the project.”
Dr.Renu Nair
M.D Dermatology - Renu.doctor
Client:
RENU DOCTOR
Monthly Traffic:
ZERO to 2000+
Keywords Ranking:
ZERO to 1500+
Total Backlinks:
10 Guest Posts 100 citations links
Industry:
HEALTH (Skin & Beauty)
Duration:
6 MONTHS
Package:
Growth
Every dermatologist wants clients. This type of business satisfies thousands of individuals’ facial and hair needs worldwide. However, the challenge is scaling your business online to attract clients.
That’s the challenge one of Skin & Hair Clinic faced. In this case study, you will discover some specific challenges a dermatologist & skin specialist had and how we applied dermatology SEO to solve the problem.
They are a skin and hair care private clinic in Bangalore striving to provide excellence in personalized, compassionate care that is consistent, quality-driven, and choice conscious for all patients.
With a staff of well-trained professionals, they aim to improve the health of their community by providing excellent and comprehensive medical care in a welcoming and compassionate environment.
They reached out to us with the following issues:
The time duration for these achievements was six months. In addition, the total number of backlinks done during the period was ten guest posts. Including many backlinks from local citations and forum commenting.
The traffic is still improving and reached to 2K till now.
Their target audience was people who lived in the area where their clinic was located. They also wanted to target both national and international customers through internet marketing for a few services.
To achieve the goal, we suggested a local SEO strategy for dermatologists & skin care specialist.
1. Content Audit: They had a nice blog section with approximately 30 posts already live. However, none of them were getting any traffic or ranking in the SERPs. We noticed a big gap between the published content and their target audience. We did the content audit and noticed their content didn’t cover many local and national keywords. Instead, their writers were targeting the US audience, which wasn’t the priority.
2. Keyword Research: We suggested doing new keyword research to find keywords targeting local audiences, i.e., city-based keywords like “tattoo removal cost in Bangalore”. Using professional tools like Ahrefs, we found long-tail keywords with low keyword difficulty and high search volume but that were highly relevant.
3. Content Planning & Creation: We searched relevant keywords and created a content outline to write every piece better than the competitors. We published approximately 10 articles following on-page SEO practices. Out of these ten blog posts, five are performing well in search engines without backlinks or with just one or two backlinks, saving the cost of link building due to highly relevant content.
Example 1: This blog post is ranking on the first page of google for the keyword “how to regrow hair on bald spot fast” without any backlink. This page is placed in top 10 position in Google.
Example 2: Another blog post is ranking on the first page of google for the keyword “tattoo removal cost Bangalore” without any backlink. This page able to reach in top 10 position in Google (India)getting 285 monthly traffic and 116 keyword ranking.
4. Link Building: Once we started publishing quality content, it was time to start generating high-quality backlinks from relevant sites. We started with quality pillow backlinks like local citations, profile creation, and forum commenting. Then we began acquiring contextual backlinks from high-quality websites in the beauty, makeup, and health industries.
SEO marketing for dermatologists refers to the SEO services provided for dermatology businesses. It entails understanding the specifics of dermatology businesses and tailoring SEO services to suit the business.
SEO or search engine optimization refers to the strategies used to improve the ranking of your website on search engine result pages. It comprises on-site and off-site SEO.
Traffic Kite is a result oriented SEO agency focused solely on white-hat link-building strategies. Entrusting your link-building tasks to us will guarantee you get relevant backlinks for your website that’ll help boost your rankings on SERPs fast.
Our goal is to help you maximize your online presence.
“Umesh is very professional and does a great job of the project assigned on SEO, external link building. He also has a good judgement and network to deliver on the project.”
M.D Dermatology - Renu.doctor