Insurance Link Building Case Study

Project Details

Client:
THE AA IRELAND

Category:
PERSONAL INSURANCE

Duration:
24 MONTHS

Package:
CUSTOMIZED

About The AA Ireland

AA Ireland Ltd is a prominent automotive services company in Ireland since 1910. It mainly provides emergency rescue for members in their homes and on the road, sells personal insurance for over 225,500 Irish customers.

The Challenge

The main challenge was to reach in top 3 positions of the first page for their main keywords, i.e. car & travel insurance.

At that time, both keywords were in 9th position & 18th position. You can see that in the following screenshot:

insurance keywords ranking before guest posting

AA Ireland was impressed with our guest posting strategy & pricing. Which consistently delivered great results for a highly competitive industry like insurance.

They also liked our business model, with no long-term contractual commitments and dedicated client support.

The Results

Link building takes time to deliver results, but we saw significant improvements in SERPS results after just a few months.

After 12 months, the car insurance page achieved 3rd position and travel insurance pages reached 2nd position in google.ie search results.

We achieved impressive levels of organic growth, which has also enhanced The AA’s brand authority as an insurance provider.

SERPS Ranking Improvement

 

ranking results with guest posting service

Our Link Building Strategy

To develop an effective link building strategy, we analyzed the top 5 competitors and their backlinking strategies.

Competitor Backlink Analysis

  • Understanding high ranking competitors gives us some insight into what they were doing well. It also provides an opportunity to gather ideas for places where we can build relevant backlinks.
  • Assessing the quality & quantity of backlinks that each of AA Insurance’s competitors had.
  • Analyzing the sites that the competitors received maximum traffic from and saving the sites for guest posting opportunities.
  • To ensure this approach was effective, we targeted local bloggers from the UK and Ireland region. And of course, we maintained some basic seo metrics, e.g. DR, relevancy & monthly traffic etc. 

These scores would help assure good results, while the focus on travel pages would help deliver relevant leads.

Relevant Guest Post Content

  • Creating unique content that aligned with the AA Ireland core competencies
  • Incorporating relevant keywords into the content to help these blogs rank higher on the Internet
  • Carrying out ample research related to the car insurance market and writing blogs that would address the usual concerns of consumers, i.e., the company’s potential market.

Relevant sites for Guest Post Publishing

  • Finding relevant sites within the insurance industry that publish guest posts on the same niche.
  • Finding other high authority sites from different industries that would accept guest blogs related to car insurance.
  • Preparing a compelling email pitch sent to these sites when reaching out to them for guest post requests.

A few examples of guest posts:

Maintaining Different Aspects

  • Keeping the correct ratio of anchor text selections ensures the site won’t be affected by future Google’s algorithm update.
  • Ensuring that there was a fine balance between the no-follow and do-follow links and there weren’t only one kind of link.
  • Assessing how many backlinks were coming from the homepages is the most authoritative page on any site.

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