Our Link Building Plan
1. Resource Page Links
Plugshare had a very useful cache of EV stations, so resource page link building strategy seemed like a perfect move. We merely paid attention to finding highly relevant resources that specifically speak about EV charging station and outreach with personalised email.This resulted in white hat links from high-quality sites, like the one shown in the example below:
We usually don’t use blog commenting in our link building campaign but targeting city based blogs was crucial for PlugShare. Therefore, we used blog commenting to warm up the bloggers before doing outreach for broken link or resource page link building campaigns. This resulted in a high success rate and also fetched some high-quality links from the comment sections of different blogging sites, which made it look 100% natural and useful.
3. Broken Link Building
This strategy always works if applied properly. As we were already preparing our bloggers by commenting on blogs, it didn’t take us much effort in getting some broken links from high-quality sites from relevant pages.
4. Forum Backlinks
This is another underutilized link building strategy which can have a great impact if used correctly. We engaged with many EV car drivers and owners in EV forums or Tesla forums. The purpose behind this outreach was to update the EV car owners with the locations of EV charging stations near their localities that they were not aware of and it worked out quite well for us and PlugShare.