Our Link Building Strategy

To develop an effective link building strategy, we analyzed the top 5 competitors and their backlinking strategies.

Competitor Backlink Analysis

• Understanding high ranking competitors gives us some insight into what they were doing well. It also provides an opportunity to gather ideas for places where we can build relevant backlinks.
• Assessing the quality & quantity of backlinks that each of AA Insurance’s competitors had.
• Analyzing the sites that the competitors received maximum traffic from and saving the sites for guest posting opportunities.
• To ensure this approach was effective, we targeted local bloggers from the UK and Ireland region. And of course, we maintained some basic seo metrics, e.g. DR, relevancy & monthly traffic etc. 

These scores would help assure good results, while the focus on travel pages would help deliver relevant leads.

Relevant Guest Post Content

• Creating unique content that aligned with the AA Ireland core competencies
• Incorporating relevant keywords into the content to help these blogs rank higher on the Internet
• Carrying out ample research related to the car insurance market and writing blogs that would address the usual concerns of consumers, i.e., the company’s potential market.

Relevant sites for Guest Post Publishing

• Finding relevant sites within the insurance industry that publish guest posts on the same niche.
• Finding other high authority sites from different industries that would accept guest blogs related to car insurance.
• Preparing a compelling email pitch sent to these sites when reaching out to them for guest post requests.

Maintaining Different Aspects

• Keeping the correct ratio of anchor text selections ensures the site won’t be affected by future Google’s algorithm update.
• Ensuring that there was a fine balance between the no-follow and do-follow links and there weren’t only one kind of link.
• Assessing how many backlinks were coming from the homepages is the most authoritative page on any site.